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Irrespective of how fantastic your business, brand, service or product is, without people knowing that you exist you will never get very far. A successful marketing campaign is key to getting your brand or products recognised and a lot of that starts with effective communication.

Printed leaflets and flyers are often an inexpensive method of advertising to gain new clientele and communicate to your existing target audience. This is a tried and tested method in retail, manufacturing, and entertainment industries and as one of the most inexpensive forms of marketing can create an exponential return on your investment.

In the age of social media and the internet, most marketing tends to use less tangible methods; however this can isolate a complete area of your audience as many people prefer to have something to refer back to; something concrete, particularly if it is an invite to a club night or a gig.

Here are our top tips for designing and curating an effective piece of marketing that should return excellent dividends in the long run.

1. Foundation
   An effective printed leaflet or flyer will attract the reader’s attention, evoke interest n your product or services and request some form of action from the audience – so answer these three by using colour, slogans and remember to put details of where your product or service can be found.
2. Design
   Sometimes a ‘less is more’ approach works well for print so don’t overfill spaces or cram information. Layout should be eye-catching but not too bold. Make sure your slogan, logo and headline are placed correctly; we can help you with this.
3. Size
   Keep your distribution channel in mind, for flyers handed out on the street and A6 paper size will be the perfect choice as it is small enough to fit in people’s bags and large enough for you to fit all your information onto. The same goes for the post, if you’re popping leaflets through letterboxes opt for A5 or A6 size leaflets and flyers – these often have the highest engagement rate particularly when delivered in an envelope.
4. Tone
   Keep your text short and to the point, don’t babble that way you will be able to target your audience correctly. Write from your consumer’s perspective addressing them with direct words like ‘you’ and ‘your’. Avoid ‘we’.
5. Track & distribute
   If you’re putting on a promotional offer or incentive this is an effective way of monitoring your response rate and progress of your promotional campaign. This way you won’t lose any money making the offer and could benefit from new business should your audience act upon it. If your leaflets or flyers are a key part of your marketing then you should always look to distribute on a regular basis to get your name out there, choosing where you employ these whether through door-to-door dropping or on the street will depend on your audience.

For many companies and businesses design is one of the final things considered when organising a tangible marketing campaign – consider how much you want to spend together with the types of card or paper that you want to use.

At Universal print we can guide you in design, layout and size and will work with you with your target audience and consumers in mind.

Our SPECIAL OFFER throughout the month of August means that you can purchase A6 flyers at a reduced rate.

We will be offering full colour, single sided flyers on 300gsm gloss card for the following prices:

• 500 A6 flyers for £50 (artwork not included)
• 1,000 A6 flyers for £55 (artwork not included)
• 2,000 A6 flyers for £70 (artwork not included)

A leaflet or flyer can speak a thousand words – if you’re looking for a professional printers in Nottingham that can produce those results at a competitive price year round then browse our website, e-mail or telephone us or why not pop into our Nottingham store. Our team of specialists will be more than happy to assist.